Brad Rittler

18-Oct-2018, 9:00 - 9:30AM

Session: Demand Response & Demand Reduction

Track D | Energy Manager's Summit

Smart Building Management: Next Generation Demand Response Technologies that are Making a Difference Today

Brad Rittler
Vice Preseident, Channel Sales & Business Development



When controlling peak demand, many of today’s demand management strategies are based on load limiting and the avoidance of approaching or exceeding a fixed setpoint. As overall energy consumption approaches a predefined limit, equipment and/or entire systems are turned off, either manually or in an automated fashion, until enough load is shed to avoid a peak demand event.

Significant advances have been made to intelligently manage distributed loads during everyday operation as well as during demand response events. Cloud-based control technology designed to manage multiple HVAC units can deliver a substantial reduction in HVAC electric demand and consumption.In addition, advanced coordination can ensure a graceful exit from DR events minimizing “rebound” after an event has ended. This session will cover technology advances that deliver unprecedented, fine-tuned control of HVAC equipment before, during and after DR events.

Topics to be discussed…

  • Why improvements to traditional DM and DR load curtailment are needed
  • How advanced load distribution technologies can maximize demand reduction and complement traditional building automation systems
  • Technology advances that are having a positive impact on demand response
  • Case study on how the combination of cloud technology and traditional DR are complimenting each other to benefit C&I customers



Brad has extensive experience in the HVAC, building control and IoT device networking markets. He joined Encycle in February 2017 from Echelon Corporation where he was the Global Sales Director of Strategic Accounts for the company's control networking business. During his 16 year tenure at Echelon, Brad established many strategic OEM partnerships and developed channel strategies for the building control, network integrator and lighting control channels.

Prior to Echelon, Brad worked for Honeywell from 1992 to 2001 where he held a variety of technical sales, territory and channel management positions. Before Honeywell, he worked for his family’s mechanical contracting business where he learned the HVAC industry from the ground up.

Brad earned a Bachelor of Science in Business Administration from Towson University and a Master of Engineering Science in Computer Engineering from Loyola University Maryland.



Track: D Energy Manager's Summit | Session: Demand Response & Demand Reduction


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