28-Sep-2017, 9:00 - 9:30AM
Session: Energy Management in an Industrial Setting
Track H | Industrial Energy Management
Industrial Energy Management: Best Practices and Lessons Learned
Utilities are striving to meet energy efficiency (EE) targets in a cost-effective manner, and many are finding that much of the low-hanging fruit has
been picked. The industrial sector comprises 30% of U.S. energy usage and the McKinsey study ( “Unlocking Energy Efficiency in the U.S. Economy,
2009) shows that industrial EE measures can provide large savings at a low cost. Although industrial customers are attractive candidates for utility
EE efforts, however, they can also present unique market challenges. This panel will highlight solutions to unlock industrial opportunities, discuss
why it is effective to target industrial customers separately, and outline a unique turnkey approach to marketing and implementing industrial EE
programs that can unlock savings quickly, cost-effectively, and in a manner that increases customer satisfaction.
The panel will discuss the three key aspects of a turnkey industrial approach to EE, as outlined below including brief case studies on how these tactics
have been implemented successfully.
- 1.Tailoring marketing and recruitment: Industrial customers are risk-averse, but a proactive program design and delivery
strategy can overcome this barrier by conducting targeted and meaningful customer outreach, building the trust of the customer slowly, and
winning referrals in the tight-knit industrial industry verticals.
- 2.Adding EE expertise: Successful turnkey programs holistically address industrial processes and systems throughout the entire
facility instead of only targeting specific pieces of equipment. Customers prefer to choose their own vendor to implement the EE measures,
but an expert implementer can add value by helping the customer locate and maximize EE savings opportunities.
- 3.Providing program oversight: Program success hinges on relentlessly focusing on achieving EE goals on schedule and under budget.
We will discuss ways that a Utility-supported program can create an environment that enables an implementer to hone in on projects with both
deemed and calculated savings, provide tracking databases, reporting and invoicing to save time for utilities, actively manage a project pipeline,
and maintain high customer satisfaction.